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VERTASOURCE, LLC D/B/A BUFFALOATHOME.COM PRIVACY POLICY
VertaSource, LLC d/b/a BuffaloAtHome.com ("BuffaloAtHome.com") takes your privacy as seriously as you do. We understand that you want to control your personal information, whether it concerns demographics or preferences. BuffaloAtHome.com is committed to the responsible management of consumer information and abides by all rules, both ethical and legal, with respect to the use of consumer information. We strictly adhere to all established industry guidelines, and are continuously monitoring and enhancing how we manage the use and security of your personal information to uphold your rights. BuffaloAtHome.com's Privacy Policy was developed as an extension of our commitment to combine the highest quality of service with the highest level of integrity in dealing with our users and partners. This statement will be continually assessed against new technologies and business practices.
To earn your trust and confidence in the Internet and in BuffaloAtHome.com, we are disclosing our Privacy Policy concerning the methods and uses of the information that we collect. Our Privacy Policy is intended to notify you of what personally identifiable information of yours is collected; what organization is collecting the information; how the information is used; with whom the information may be shared; what choices are available to you regarding collection, use and distribution of the information; what kind of security procedures are in place to protect the loss, misuse or alteration of information under BuffaloAtHome.com's control; that personally identifiable information from children under the age of 13 will not be knowingly collected or used without parental consent; and how you can correct any inaccuracies in the information. Our Privacy Policy outlines the type of information we collect and store, our usage policy, and who to contact with questions or concerns.
The following links provide more specific information concerning our Privacy Policy:
What personal information about you do we collect and how do we use the information we collect?
What kind of security procedures are in place to protect the loss, misuse or alteration of the information under BuffaloAtHome.com's control?
With whom your personal information may be shared and how can you expect those third parties to use such information?
What other information is collected and how does BuffaloAtHome.com use it?
What is a "cookie" and how is it used?
What choices are available to you regarding the collection, use and distribution of the information?
How does BuffaloAtHome.com protect the personal information of children under the age of 13?
How can you correct any inaccuracies in the information?
What else you should know about your online privacy?
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What personal information about you do we collect and how do we use the information we collect?
BuffaloAtHome.com collects some personal information about you when you fill out a Registration Form when registering for certain services or promotions available or posted on the web site. The Registration Form asks you for your first and last name, your birthday, your address and your e-mail address. This information is necessary to provide you with the optimum level of service and thus we require that you provide such information on the Registration Form. In addition to the Registration Form, we may ask you for personal information at other times, including, but not limited to, when you access other services made available by BuffaloAtHome.com or when you enter a sweepstakes, contest or promotion sponsored by BuffaloAtHome.com or our many partners. BuffaloAtHome.com may also occasionally ask you to complete surveys that we use for research purposes. Wherever BuffaloAtHome.com collects personal information we make an effort to include a link to this Privacy Policy on that page. Promotions that are run by BuffaloAtHome.com may be sponsored by companies other than BuffaloAtHome.com or may be co-sponsored by BuffaloAtHome.com and another company. Some or all data and information BuffaloAtHome.com collects during a promotion may be shared with that sponsor. You may decide not to participate in the promotion if you don't want your data and information to be shared. We use all of the information we collect about you to customize the features and services we provide to you. This information may also be used by advertisers who may utilize the information to determine what advertisements, promotions, contests, and special offers you may be interested in. In addition, this information, in an aggregate or statistical form, may be provided to other parties for marketing, advertising or other uses. BuffaloAtHome.com may also use the information we collect to occasionally notify you about important functionality changes to the site, new services, promotions, contests, and special offers we think you'll find valuable. If you would rather not receive this information, or would like to opt-out of any other information request or distribution, simply visit the registration section of your account and uncheck the box for opt-in mailings. BuffaloAtHome.com may also use e-mail addresses and other personal information to contact visitors who communicate with us. For example, BuffaloAtHome.com or its business partners may direct e-mail to users who provide us with their e-mail addresses for specific purposes such as receiving e-mail newsletters or being notified if they have won a contest sponsored or co-sponsored by us. Any e-mail newsletter will always contain instructions on how to discontinue receipt of the newsletter. If you choose to no longer receive such information and opt-out from any future mailings, you can simply visit the registration section of your account and uncheck the box for opt-in mailings. In addition, if you choose to correspond with us through e-mail, BuffaloAtHome.com may retain the content of your e-mail messages together with your e-mail address and our response. Please note that third-party vendors also sell products and services via advertising on the BuffaloAtHome.com site or through links to their web site and their privacy policies may differ from those of BuffaloAtHome.com.
What kind of security procedures are in place to protect the loss, misuse or alteration of the information under BuffaloAtHome.com's control?
Whenever BuffaloAtHome.com handles your personal information, we take steps to ensure that your personal information is treated securely and in accordance with the Terms & Conditions of Use and this Privacy Policy. We have implemented a variety of security measures to maintain the security of your personal information including containing all of your personal information behind a secured server network and limiting its accessibility to a limited number of authorized persons who have special access rights to such systems.
With whom your personal information may be shared and how can you expect those third parties to use such information?
As a general rule, BuffaloAtHome.com ill not disclose any of your personal information except when we have your permission or under special circumstances where the law requires it or under the circumstances described below. No portion of the information you provide on the Registration Form is available to the general public. BuffaloAtHome.com may, at times, share the information you include on your Registration Form and elsewhere on our site with its partners and certain third party advertisers and sponsors most of whom are advertisers and retailers of goods and services, but this is specifically described to you prior to collection or prior to transferring the information to such persons. If, on the Registration Form, you opt to receive information from our advertisers and sponsors, they may use this information to determine which special offers and promotions that would interest you. BuffaloAtHome.com will not transfer any of your personal information to any third party unless and until such third party has agreed to maintain the confidentiality, security, and integrity of such information. All promotional e-mail that you request through BuffaloAtHome.com will include a removal procedure which will allow you to discontinue receiving further e-mail offers. However, when you click on the promotional messages or graphics that you receive from our sponsors, you may be brought to other Internet sites not operated by BuffaloAtHome.com. BuffaloAtHome.com cannot assure you that the privacy policies relating to these Internet sites are adequate. BuffaloAtHome.com's Privacy Policy applies only to this web site and not to other web sites to which we link. From time to time, you may be offered the opportunity to receive materials or special offers from third parties. If you opt-in to receive information from these third parties, BuffaloAtHome.com will (with your permission) share your name and e-mail address with them. BuffaloAtHome.com may also disclose registration information to third parties in special cases when we have reason to believe that disclosing such information is necessary to identify, contact or bring legal action against someone who may be violating BuffaloAtHome.com's Terms & Conditions of Use or causing injury to or interference with (either intentionally or unintentionally) the rights or property of BuffaloAtHome.com, or its other users, or to anyone else that could be harmed by such activities. BuffaloAtHome.com may disclose or provide access account information when we believe in good faith that the law requires it as well as for administrative and other purposes that we deem necessary to maintain, service, and improve our products and services.
What other information is collected and how does BuffaloAtHome.com use it?
BuffaloAtHome.com gathers certain usage information like the number and frequency of users to our site and its pages, certain demographic information regarding users, the operating system and web browser that a user uses and the identity of a user's Internet Service Provider. Such information is only used by BuffaloAtHome.com in the aggregate to reflect the population as a whole rather than focused on individuals in order to allow us to determine how much our users use certain portions of the site so that we can improve the site to make it is as appealing as we can make it for as many of our users as possible. We may also disclose some of this aggregate information and user statistics pursuant to confidentiality agreements in order to describe our services to current and prospective partners and sponsors. In addition, like many other web sites with paid advertising, we may disclose some of this aggregate information to advertisers to inform them of the number of people who have seen and clicked on their advertisements. Generally, this information is collected through traffic data and may entail the use of numeric codes that identify computers (but not specific users) such as IP addresses and through the use of "cookies".
What is a "cookie" and how does BuffaloAtHome.com use "cookies"?
As part of offering and providing customizable and personalized services, BuffaloAtHome.com uses "cookies" to store and sometimes track information about your use of our site. Each time you visit our site, our server network uses standard industry technology known as "cookies" to automatically record your session. This allows you to visit pages without having to type in your password on each page. Cookies are bits of electronic information that a web site transfers to your hard drive that help our server network tailor and keep records of your visits to the site. Cookies allow web site operators to better customize visits to the site to your individual preferences. The use of cookies is standard on the Internet and many major web sites use them to provide useful features to their customers. Cookies themselves do not personally identify you; they only identify your computer. Although most web browsers automatically accept cookies, you can usually change your browser to prevent or notify you whenever you are sent a cookie. This gives you the chance to decide whether or not to accept it. All BuffaloAtHome.com pages where you are prompted to log-in or that are customizable require you to accept cookies. BuffaloAtHome.com uses cookies so that we can help provide our users with a better experience on our site.
What choices are available to you regarding the collection, use and distribution of the information?
When you sign up for access to our web site or register for promotional offering, you must first fill out a Registration Form. You must answer several basic questions on the Registration Form. On some types of promotions, we will ask you for your e-mail address in order to keep you updated as to your status in such promotion. When you participate in these types of promotions, you automatically receive promotion-related e-mail, unless you choose the no-e-mail option that some promotions offer. Occasionally these promotion-related e-mail messages may include targeted advertisements. You also have choices with respect to cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies you may be unable to use certain BuffaloAtHome.com services that require registration in order to participate.
How does BuffaloAtHome.com protect the personal information of children under the age of 13?
BuffaloAtHome.com believes that it is especially important to protect the privacy of children (individuals under the age of 13) on the Internet and using the BuffaloAtHome.com site. BuffaloAtHome.com does not permit a child under the age of 13 to sign up for its services before BuffaloAtHome.com has received verifiable consent from that child's parent authorizing BuffaloAtHome.com's collection and use of the required information on the Request Form. Nor will BuffaloAtHome.com disclose any information to any third party before it obtains verifiable parental consent to do so. BuffaloAtHome.com will also obtain variable parental consent before it materially changes any of the collection, use or disclosure practices to which a parent has previously consented. Parents may consent to the collection and use of a child's personal information but prohibit BuffaloAtHome.com from sharing this information with any third parties. BuffaloAtHome.com is prohibited from and has a strict policy against conditioning a child's ability to use our services or participate in a game, contest or other activity sponsored or co?sponsored by BuffaloAtHome.com on the disclosure of more personal information than is reasonably necessary for the use of our services or participation in the activity. A parent will always have the opportunity to review and/or delete his or her child's personal information, and to refuse to permit the further collection, use or disclosure of such child's information. This can be done by writing to BuffaloAtHome.com at 403 Main St., Ste 250, Buffalo, New York 14203, Attn: Privacy Policy Administrator, by calling us at (716) 853-1440, by faxing us at (716) 853-0947, or by emailing us at info@Buffaloathome.com and telling us what information he or she wants deleted and/or that he or she wants to prohibit the further collection, use, and/or disclosure of a child's personal information. There are a number of emerging standards in the area of children's online privacy that will affect how we collect or use a child's personally identifiable information in the future. BuffaloAtHome.com is committed to monitoring these changes and will continue to redesign its systems and the BuffaloAtHome.com site so as to comply with these new requirements.
How can you correct any inaccuracies in the information?
You may access and edit your account information at any time by using your username and password at our registration page. Your BuffaloAtHome.com account can be deleted or deactivated, but doing so will result in your not being able to access certain content or entering any contests or promotions. Please contact info@Buffaloathome.com for further instructions about deleting or deactivating your BuffaloAtHome.com account.
What else you should know about your online privacy?
You should take the appropriate steps to protect your and your children's privacy on the Internet and within the BuffaloAtHome.com site. You should (i) be aware of the risks of voluntarily disclosing personal information online, (ii) educate yourself and your children and (iii) use complex passwords and never disclose your password, or allow your children to disclose their password, to anyone. Please keep in mind that whenever you voluntarily disclose personal information, including your e-mail address, online - for example on message boards, through e-mail, in chat areas or on web sites that do not respect your privacy - that information can be collected and used by others. If you post personal information online that is accessible to the public, you may receive unsolicited e-mail messages known as "spam" from other parties in return. Although BuffaloAtHome.com has strict rules prohibiting spam and we do block certain known persons from sending spam to BuffaloAtHome.com users, it is generally a good idea to provide personal information, including your e-mail address, only to persons or web sites that you trust. You should look for a privacy policy on every web site you visit on the Internet and search for information on how to protect your or your children's privacy. You should start with TRUSTe (http://www.truste.org/) which is an independent, not-for-profit organization dedicated to building users' trust and confidence on the Internet. You should talk to your children about their use of the Internet and take steps to monitor their use. Children should be taught to never give out their names or personal information on the Internet without your knowledge and consent. You should take steps to keep hackers from breaking any passwords which you use and accessing your account by making your passwords complex by using long and awkward keystroke combinations and changing it regularly. Also, you should never give your login information to anyone, including someone claiming to represent BuffaloAtHome.com. We only ask for your password via a web page when you access our system. If you ever misplace or forget your password, we will only send reminders after appropriate security questions have been answered. Please remember that you are solely responsible for maintaining the secrecy of your password and/or any registration or login information. Please be careful and responsible whenever you're online.
Additional Information
BuffaloAtHome.com reserves the right to amend this Privacy Policy at any time without prior written notice and only the current Privacy Policy may be deemed effective. This Privacy Policy was last updated on March 28, 2007. Please note that this Privacy Policy is an integral part of our Terms & Conditions of Use and you agree to be bound by all of its terms and conditions. Questions regarding our Privacy Policy should be directed to info@Buffaloathome.com.
Copyright © 2007 VertaSource, LLC All rights reserved. |
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